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Asim Jofa was a breath of new air in the fashion world. The brand has received widespread appreciation for his different collections, which have been seen on the runways of the world's fashion capitals. It was named Best Designer Brand at the IAFA International Asian Fashion Awards in 2012.
In the same year, Asim Jofa won the Pakistan Fashion Awards' Collection of the Year award. Asim intends to create more buzz and dress Pakistani ladies brilliantly in the future, smashing fashion norms along the way. Today, Asim Jofa is one of Pakistan’s top fashion brands that’s also recognized in the global fashion world.