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Ethnic is a relatively new clothing brand from the Pakistani fashion apparel and accessories giant Outfitters. The brand offers trendy prets and unstitched clothing collections for women and also offers a clothing line for men. Launched in 2013, the brand aims to connect the Pakistani youth to its roots and promote the essence of the ‘ethnic’ beauty of Pakistani women. 

Ethnic originated in Lahore as designer ready-to-wear brand and offers versatile yet powerful casual wear for both men and women. The brand has a strong online presence besides its physical stores in key commercial centers of many Pakistani cities. With its expanding product line, Ethnic is gaining its own loyal customer base.